- To develop and produce a diversified portfolio of Door & Mechanical products
- To establish and manage a solid distribution network across the GCC
- To offer engineering services for all related products serving all countries in the region
- To establish a centralized master keyed cylinders manufacturing facilities
- To centralize key functions of engineering, procurement and information systems that would enable provision of a standardized quality added services to all customers in the region
To provide visionary leadership and management expertise to global companies operating in the building materials industry, by finding ways and means to grow their business and their assets smartly.